Design.UX.Strategy

Carlos Ochoa

Design and UI for Penguin Books' international site for ESL readers.
UI | Design

penguinstacks.com

Penguin came to POKE looking for a new site to promote a specially curated selection of books for English As a Second Language readers.

We came up with the idea to base the site's UI around a tall stack of books on a table, which required procuring assets that are not generally available for books online: Their spines.

Clicking on a spine reveals the book's cover, as well as price and other relevant information, and the navigation on the left guides you through the different sections of the stack.